CLIENT
Agency Space / South West England
Regional Development Agency

PROJECT TITLE
‘GROW ‘ Awareness Campaign

BRIEF
To research and present initial ideas for the development of Spring, 2008 DM Campaign to promote the South West of England and one of the best environments to do business. It already has an economy worth £90 billion a year.

The theme ‘GROW’ was the holding concept and we were tasked with finding a suitable plant and way of packaging all items within the pack in order to send this plant out and it arrive safely and without damage. A total of 3,000 named Chief Executives would receive this pack.

The very aptly named Money Plant was chosen. 3,000 of these were purchased by us, re-potted and the overall DM piece produced and constructed.