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e roy@potatoprintltd.com
e creative@potatoprintltd.com
About us
CLIENT
Chemistry Communications / EDS

PROJECT TITLE
Shared Services DM Campaign

BRIEF
To work with Creative and Account Team to leverage EDS' heritage in Shared Services to position them as the experts - and to get the different members of the decision making unit within public sector organisations talking about EDS Shared Services to open the door for an initial sales meeting.

We created three distinct DM packs to send to IT Directors, Financial Directors and Procurement and HR Directors - all of whom have very different needs from and concerns about Shared Services. Each pack used an EDS success story to communicate EDS' expertise in the sector and to overcome barriers and fears about Shared Services. The case studies were brought to life with high value interactive 'toys' - a Lego Prison Van (HMS Prisons case study), an RAF Airfix Kit  (MOD) and a Pencil Case (British Columbia Schools).
This enabled the pack to get passed gate keepers and to an audience who receive on average 15 pieces of DM a day.

EDS had set us very ambitious targets for conversion to sales meetings which were met within 3 weeks of the campaign launch.
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